HSBC
Re-opening Perth Branch
Digital/Social/Outdoor
Opening a new branch
Whilst most of the big 4 are shutting branches, HSBC is opening them. In this case, it’s moving a branch and relocating it to a prime Perth location. So, our goal was to let people know where the new branch was and get the local community to visit.
Creating awareness
We tapped into the strength of the brand along with targeted product offers, all delivered across geo-targeted FB, Instagram, mobile, digital street furniture, and large format OOH.