HSBC

You’re not packed until it’s packed

TV / Social / Digital / OOH / Airport / Event / Content / In-branch

Problem to solve

Australians love going overseas. Over 1.5 million choose to holiday abroad every year. Yet exclusive research for Money, by comparison website Mozo, found that an Australian traveller could spend up to $385 more in fees and charges depending on which bank they chose.

HSBC had launched the Everyday Global Account – a fee-free, an-in-one, 10 currency holding account five years earlier.
In 2023, armed with this new fact, we reframed how we marketed the account.

Creative solution

Our approach had three key pillars.

1. We used travel in June as the key time to launch our campaign when most Aussies are heading over and then returning from overseas. We showed aspirational travel shots of where you’d rather be.

2. We broke down the benefits of the account showing where you could spend and how easy it is to use.

3. We contextualised the whole travel journey: with executions from planning to travel, in the Uber to the airport, at the airport, and even when you returned to Sydney.